Adapting to the New

Adnams are evolving their brand strategy to strengthen their position in the market and build a more robust platform for future growth. The business has recently completed a major infrastructure investment programme in its cutting edge dealcoholisation brewery plant and distillery capability, the complete refurbishment of The Swan - its flagship hotel in Southwold and a new ERP system governing the operation of manufacturing and wholesale businesses. This substantial change and considerable investment in the business is to position themselves for the future where they can continue to thrive in a crowded and rapidly changing market.

                       

By being nimble, building resilience and working differently, they have been able to grasp new opportunities and respond quickly to these changes. In the words of Andy Wood, CEO: “Adnams has many products, services and experiences that are exceptional, authentic and heartfelt in the making. This represents an opportunity to create cut-through with our discerning customer base and generate even greater loyalty to Adnams”.

 

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Scott Woodrow

Director

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